Brand Protection Solutions

A brand, is a promise its owner aims to establish with their consumer. As consumers gain comfort with a brand, they continue to buy the same brand of product. This 'brand loyalty' is every marketers dream, and they go all out to retain this loyal breed of consumers–for it gives them an assured revenue stream. Such a consumer is likely to buy additional products from the same brand. 

However, malicious players aim to steal the gains of such loyalty, by adopting unfair means to acquire the business of unsuspecting loyal consumers. They engage in unethical & illegal trade practices that include counterfeiting, pilfering, diversionary tactics, etc. These practices cheat the consumer in believing that the wares offered are the genuine offering by the brand-owner. It exposes a consumer to significant risks–including grievous injuries and even fatalities! The financial losses by virtue of lost revenue and legal costs are burdens a brand-owner is compelled to bear. The resultant impact on the brand’s negative image is immeasurable–in terms of cost and reputation. Brand protection therefore becomes key.

Brand-owners should therefore look at the security of their product & packaging more strategically, vs.a traditional approach that merely addresses shelf-appeal. ANKASH has created a common touch point that branches out to benefit many departments within an organization, in the protection of a brand and its consumers. ANKASH technologically combines many islands of competency & expertise by integrating them into a comprehensive solution for the brand-owner’s benefit–all these by leveraging some of the advanced digital technologies such as Cryptography, Blockchain, Cloud computing, Artificial intelligence, Imaging science, Data management and more…